HookLab for serious YouTube growth.
See what works, what slips, and what to publish next.
It connects to your channel through Google verified OAuth and turns scattered analytics into guidance you can act on. From the moment you authorise access, the system builds a reliable view of your channel rather than a pile of disconnected charts. Your data is stored only as long as needed to render accurate history and is used to serve you, not to be sold or repurposed.
Read only access. No posting, no editing, no surprises.
A quick read on how the last 48 hours compare to your usual performance, focused on click, watch time, and momentum instead of totals alone.
The first minutes of the video are where most viewers decide whether to stay. Tightening that section can lift the entire curve.
Hand written calculations tuned on real channels
The engine behind HookLab is not artificial intelligence. It is a body of hand written calculations and algorithms designed by a working creator with a programming background, tuned against a corpus of 25000000 videos and 180000 channels.
The learning here comes from careful maths and modelling, not guesswork. Every measure is designed to be robust and to scale across any channel size so a channel with 10 subscribers and a channel with 10 million subscribers can be compared fairly.
See how your audience actually behaves
HookLab runs these calculations on your own history to show which formats land, which phrases attract attention, which lengths suit your viewers, and when your audience is most ready to watch.
Retention becomes readable, with spikes and dips explained so strong hooks, clean payoffs, and weak segments are easy to see without trawling through charts. Short videos are handled with care and flagged when the sample is thin so you do not chase noise.
Competitive gaps and packaging that drive action
You add the channels that matter and HookLab maps the overlap with objective maths. It compares length and timing, surfaces shared phrases, and highlights gaps you can claim rather than encouraging copycat titles.
Packaging decisions get sharper as you publish. HookLab reads titles and descriptions together and shows which wording tends to lift click and watch time for your audience. It flags vague promises and soft language while keeping your voice intact.
Thumbnails are treated like craft, not a gamble. You get guides, edge maps, phone friendly aspect ratios such as 1:1, 4:5, and 9:16, plus a colour blindness preview so the key message always reads.
Momentum without noise, predictions without replacing judgement
Daily and hourly trends render cleanly, including days where data is missing, so lines never break and the shape of movement is always visible. Recent uploads are tracked against your own baseline rather than a generic average so it is clear which videos need a push and which are on pace.
Reliability sits underneath this. Jobs run on schedules that respect quota, failed pulls retry with sensible backoff, and API errors are logged with their reason so fixes are straightforward. Data Guard checks that every job ran and flags gaps so you can trust what you see.
Predictions change the pace of decision making. Examples include a day 1 to 7 performance forecast against your normal pattern and an estimated uplift from a new thumbnail before you commit to a full reshoot. The goal is to cut avoidable risk without taking away judgement or creativity.
A shared space for campaigns that can be proved
- Show proof from your real history instead of one sheet claims.
- See which formats and sponsors actually move the needle for your audience.
- Negotiate from a position of evidence, not hunches.
Brands can post campaigns with clear briefs and expected outcomes. Creators apply with evidence rather than claims and contact happens inside the workspace. Delivery is tracked from agreement to results so both sides see what happened, not just what was planned.
The higher line shows the extra views that came from a sponsorship on top of the views you would expect anyway.
Built from real careers, not theory
Years in technology and years in filmmaking and YouTube have led to professional relationships with brands and agencies. Those relationships are used to bring campaigns into HookLab so creators can access better opportunities and brands can run smarter campaigns with less friction.
This project is a labour of love from a single builder with a background in programming, filmmaking, and YouTube. HookLab exists to give practical tools to people who make videos for a living, starting with YouTube because it is central for many careers and offers a stable path for long term growth.
Performance now, faster experience next, clear rewards for early support
Right now everything runs at full fidelity directly on your history, which can make some pages feel heavier while the system is tested under real load. Processing is moving into the background so pages will serve precomputed results that are only a few minutes old while keeping accuracy high.
Optional imports for additional fields will be added once they meet the bar for correctness and value. A simple score from Bronze to Platinum reflects delivery, results, and reach so it is clear where you stand and which tools unlock as you grow.
During the current beta period you can use HookLab without charge. If you invite other creators and help the community grow, that loyalty will be recognised when pricing begins with extended usage, discounts, extra tools, and better deal terms. The final scheme will be published and kept generous.
If you want to move from instinct to informed decisions, choose partners with proof, and plan packaging and delivery with more confidence, HookLab is ready.
Connect your channel